Birchwood Honda West Blog

TORONTO (January 8, 2009) – Honda Canada Inc. received top honours from ALG as the winner of the “Mainstream Brand Residual Value Award” as part of ALG’s Canadian Residual Value Awards that honour vehicles that are predicted to retain the highest percentage of their original price after a conventional retail lease.

Honda was ranked the best overall brand out of 19 mainstream automotive brands in Canada. Acura, the luxury division of Honda Canada Inc., received a second-place award in the Luxury Brand Residual Value category, placing ahead of 11 other luxury brand competitors.The awards are based on 2009 model year vehicles. The awards are derived after carefully studying segment competition, historical vehicle performance and industry trends, and are based on analysis using only Canada-specific data. ALG, based in Santa Barbara, California, provides data and consulting services to the automotive industry and publishes the “Automotive Lease Guide” in both Canada and the U.S.

In addition to winning the overall Mainstream Brand Residual Value Award, Honda Canada also received individual segment awards for the Honda Odyssey (Minivan segment); the new Honda Fit (Entry Compact Car); and the Honda Ridgeline (Compact/Midsize Pickup Truck).

“We are very excited to announce the inaugural Canadian Residual Value Awards,” said John Blair, Chief Executive Officer of ALG. “Honda clearly set itself apart by winning the overall Mainstream award and three segment awards. Honda benefits from its disciplined production, consistent high quality and value pricing, and its shift to more fuel-efficient vehicles has also helped the brand.

“We firmly believe that Residual Value is the best metric for evaluating the overall strength of an automotive brand, and congratulate all of the winners for their successful products and marketing strategies.”

Honda Canada manufactures the Honda Civic sedan and coupe, and the Acura CSX sedan and MDX luxury utility vehicle at its two plants in Alliston, Ontario, and produces fuel-efficient 4-cylinder engines at its new engine plant adjacent to its Canadian manufacturing facilities. With 135 manufacturing facilities in 28 countries worldwide, Honda attracts more than 24 million customers annually.

http://www.honda.ca/default#

http://www.honda.ca/HondaCorp/en/innovation1.asp?navIndex=2&subNavIndex=1

At Honda, what started with a dream now moves and improves people’s mobility in every conceivable way.

Today, Honda innovation takes many forms: from a range of award-and-race-winning motorcycles, automobiles and trucks, to generators and the first full line of fuel efficient low emission 4-stroke outboard motors, to the high-flying efficiency of the HondaJet. There’s even ASIMO, the world’s most advanced humanoid robot, and the Honda FCX Concept car – a zero emissions fuel-cell vehicle that only emits water vapour.

What’s more, Honda is also at the forefront of safety innovation with a “Safety for Everyone” commitment that strives to provide the highest level of standard safety features regardless of vehicle price or size. So as long as people have places to go, or tasks to perform, Honda will continue to invent and innovate safer, cleaner products for a better future.

http://www.honda.ca/HondaCA2006/StoryPopUp.asp?L=E&P=Splash_Storyboard&N=4

TORONTO (September 18, 2009) – Honda Canada announced it has signed a multi-year agreement with Andretti Green Toronto for the title sponsorship rights to the Toronto-based IndyCar Series event to be named “Honda Indy Toronto.” Scheduled for July 10-12, 2009, the Honda Indy Toronto will be part of next year’s 18-race IndyCar Series schedule and will also feature the Firestone Indy Lights Series as part of the weekend’s diverse activities.

“Working with the Andretti Green Toronto team, we intend to make the Honda Indy Toronto a world-class event . . . one that Toronto and the province of Ontario can be proud of,” said Jerry Chenkin, executive vice president of Honda Canada Inc.

Michael Andretti, co-owner and chairman of Andretti Green Toronto, added, “This is a great day for everyone who is a fan of IndyCar racing in Toronto. Honda has been a great partner of ours for years and this will take that partnership deeper into the future. Andretti Green and Honda Canada plan to do great things with this event, and everyone associated with the event is very excited for July 2009 to get here.”

Information about the Honda Indy Toronto, including ticket sales, is available at www.hondaindytoronto.com.

Ticket information is also available by contacting the Andretti Green Toronto office at (416) 588-7223.

http://www.honda.ca/HondaCA2006/StoryPopUp.asp?L=E&P=Splash_Storyboard&N=1

TORONTO (September 5, 2008) – Honda will reveal a concept version of its new small hybrid vehicle, to be named Insight, at the 2008 Paris International Auto Show on October 2. The new Insight Concept shares styling cues with the Honda FCX Clarity fuel cell vehicle and provides an early look at the new five-passenger hybrid vehicle due to arrive in Canada next spring.

The all-new, purpose-built Insight will come to market at a price below current hybrids available today. From this unique position in the marketplace, the Honda Insight will advance the affordability and accessibility of hybrid technology to a new generation of buyers.

“The original Honda Insight pioneered hybrid technology in North America and remains a symbol of Honda’s commitment to innovative technology and fuel efficiency,” said Takeo Fukui, Honda Motor Co., Ltd. Chief Executive Officer. “This new Insight will break new ground as an affordable hybrid within the reach of customers who want great fuel economy and great value.”

The Insight Concept defines a new stage in the evolution of hybrid technology by utilizing a more cost-efficient version of Honda’s Integrated Motor Assist^TM (IMA^TM) hybrid technology, resulting in a new level of affordability for hybrid customers worldwide. Evoking the innovative styling cues first seen in the FCX Clarity, the Insight Concept is designed with a low center of gravity and a generous five-passenger cabin, offering the kind of driving pleasure and roomy interior that customers have come to expect from Honda.

While the Insight Concept’s aerodynamic design clearly identifies its fuel-efficient purpose, its five-door access and folding rear seats speak to functionality that is designed to meet the needs of customers with an active lifestyle. The Insight Concept is a small, fuel-efficient hybrid car that delivers big style and functionality with a healthy dose of fun.

Honda has achieved a significant cost reduction in Integrated Motor Assist (IMA) components which will allow Insight to be most affordable hybrid vehicle to date. The production Insight will be offered as a five-door, five-passenger hatchback. Numerous technologies, including a function to assist customers in achieving more fuel-efficient driving habits, will be applied to achieve a further improvement in real world fuel efficiency. With its affordable price, the new hybrid vehicle will represent the best value in its segment. Along with the Civic Hybrid, the new vehicle will be produced at an expanded hybrid vehicle production line at the Suzuka factory in Japan.

The Insight is expected to have annual global sales of 200,000 units per year with half of those in North America. Following the launch of the new Insight, Honda also plans to introduce a unique sporty hybrid vehicle based on the CR-Z, first shown at the 2007 Tokyo Motor Show. All together, Honda’s global sales of hybrids are expected to increase to approximately 500,000 units a year (more than 10 per cent of its total worldwide annual automobile sales).

The original Honda Insight was introduced in December 1999 as North America’s first gasoline-electric hybrid car. It was designed to demonstrate the ultimate potential for fuel-economy in a two-seater subcompact automobile.

Honda is a leader in the development of leading-edge technologies to improve vehicle fuel efficiency and reduction of CO2 emissions, including advanced gasoline engines, gasoline-electric hybrids and hydrogen fuel cell cars.

http://www.honda.ca/HondaCA2006/Financing/Graduate.htm?L=E

School’s Out. Driving’s in.

When you graduate, the world’s your oyster. New adventures. New challenges. Maybe even a new job awaits you. And there’s no better way to start a new chapter of your life than in a new or certified pre-owned Honda. In fact, we’re so sure about it, The Honda Graduate Program is offering a $500 credit towards the lease or financing of a new Honda Accord, CR-V, and Element or a Honda certified pre-owned vehicle. We’re also offering $750 towards S2000, our exhilarating two-seat roadster! You see? Earning a diploma is paying off already.

Program Details:

·Get up to a $750 cash allowance or credit towards vehicle lease or finance.
·Honda Graduate program can be used in addition to current Honda incentives in effect at the time of delivery, unless specified under the rules of another incentive program or contest.
·Graduates of a police or military school.
·This credit includes GST, HST, or QST as applicable. Any tax liability imposed on the value of an award received in this campaign is the sole responsibility of the Purchaser.
·This offer is non-transferable.
·This offer can only be used once.

Program Eligibility:

·Vehicle must be registered in the name of the Honda Graduate Program applicant.
·In the circumstance of marriage or name change, documentation of the name change may be required.
·A graduate is only eligible for one Honda Graduate Program Allowance per vehicle and is limited to a one-time lifetime approval per individual.
·Applicant must meet post-secondary requirements.

Ineligible Vehicles:

·Fleet sales will not be eligible for the Honda Graduate Program
·Any vehicle sold to a broker, middleman or third-party other than a retail customer and subsequently sold to another dealership business or purchased with the intent of exporting outside of Canada.

Eligible Vehicles:

·All new an unregistered Honda Accord, CR-V, Element and S2000 models and dealer demonstrators of the eligible models delivered to the customer by an authorized Honda dealer.
·All Honda Certified Used Vehicle delivered by an authorized Honda Dealer.

Eligible Customers:
·Canadian residents who have graduated within the last four years or are within 4 months of graduating from an accredited post-secondary institution.

Minimum Post-Secondary Requirements:

·A two-year Canadian College of Applied Arts and Technology
·A three-year CEGEP D.E.C. program in Quebec
·A three-year Canadian University Bachelor Program
·Canadian Registered Nursing Program
·Canadian Trade School
·Canadian Service Academy
·Canadian Master’s or Doctoral Program
·Please see the list of all accredited post-secondary institutions valid for the Honda Graduate Program
·Certificate and adult education courses do not apply
·Applicant will be required to provide a copy of an original official transcript and/or letter from the Registrar’s Office confirming graduation within the stated program guidelines.

Final Decision:

·In all matters relating to the interpretation and application of any rule or phrase of this program, the decision of Honda Canada Inc. shall be final. Honda Canada Inc. reserves the right to cancel, amend or revoke the program at any time. All matters of program eligibility and qualification will be conclusively resolved by Honda Canada Inc.
·All claims are subject to review by Honda Canada Inc.

http://www.honda.ca/HondaCA2006/StoryPopUp.asp?L=E&P=Gateway_Storyboard&N=6

MONTREAL, June 4, 2008 – Clean Air Champions (CAC) today announced a major two-year funding partnership with Honda Canada and the earthdreams program, created by the Honda Racing F1 Team. Clean Air Champions (CAC) is a Canadian charity that works with respected athletes to educate and inspire Canadians to adopt practices and lifestyles that enhance personal and environmental health. The Champions are made up of over 120 national team, Olympic and Paralympic athletes, each passionate about our environment and the health of Canadians.

CAC’s school program, Clean Air Achievers (CAA), is at the centre of this new partnership. Honda Canada and earthdreams have committed up to $200,000 CDN to the program over the next two years. The funds provided will expand the CAA program into three new provinces, including Quebec, 14 new cities and 100 new schools.

CAA targets youth in grades 6 to 9 and educates them about the interconnections between air quality, climate change and health. It currently runs in five provinces. The program’s two main goals are (1) to encourage youth to choose less polluting forms of travel and (2) to increase their level of physical fitness by walking, rolling or cycling to their destinations.

This new partnership is a joint funding agreement between Honda Canada and earthdreams. Honda Canada introduced CAC to earthdreams and, at the same time, is extending its own existing partnership with the charity. Honda Canada has been a proud sponsor of the Clean Air Achievers’ Program for the last two years.

earthdreams is a global initiative that is supporting and empowering a range of environmental projects. earthdreams’ global network of environmental projects focuses on the themes of mobility, technology, sustainability and education. earthdreams plans to be supporting 30 projects worldwide by 2009. Today, Clean Air Champions becomes the ninth earthdreams project partner.

Through the earthdreams network, Clean Air Champions will receive exposure on a global scale and the opportunity to connect and collaborate with other like-minded charities, businesses and social entrepreneurs around the world.

“As a national charity with a mission to promote cleaner air and reduced greenhouse gas emissions, we are pleased to be partnering with Honda Canada and earthdreams,” said Christian Weber, Chair of Clean Air Champions. “Honda is truly a world leader in integrating the environment into its business practices as well as a pioneer in the manufacture of cleaner, more efficient engines.”

“What we at CAC are committed to is making change happen and inspiring others to adopt more sustainable lifestyles. We believe that every choice and every step does count, added Weber.

Clean Air Champion Nancy Drolet, an Olympic Medallist and a six-time World Champion in Women’s Hockey, added that “from an athlete’s perspective, I hold the environment extremely close to my heart. The capacity to avoid injury, illness and to be able to breathe at full capacity has a direct impact on performance. My life mission is to make a difference, which I feel today’s announcement can achieve. I am proud to be a part of the team work between Honda Canada, earthdreams and Clean Air Champions, as it’s a winning combination.”

“Honda has always considered it our responsibility and commitment for the future to ensure ‘blue skies for our children’. To achieve this, we will continue to advance technologies for the benefit of today’s customer and future generations. We welcome our new partnership with Honda Racing F1 Team’s earthdreams program to fund Clean Air Champions Clean Air Achievers program to build awareness of, and drive action for, environmental concerns.” said Jerry Chenkin, Executive Vice-President, Honda Canada Inc.

Nick Fry, chief executive officer of Honda Racing F1 Team, said “Honda Canada has supported CAC for the past two years and as a charity, it is a perfect fit with the aims and ambitions of our earthdreams program. Supporting environmental education projects is integral to earthdreams and preparing the next generation for their environmental responsibilities.”

Click on the link below to view the press confrence video
http://www.hondacanadamedia.com/video.php?vid=15